Selfridges shopping center in Birmingham

The architecture firm Future Systems were appointed by Selfridge's then chief executive, Vittorio Radice, to design only the third store outside London. Although Selfridges was physically integrated with the Bullring Shopping Centre the client wanted a distinct design approach which would set the store apart from the rest of the development and become an instantly recognisable signpost for the brand.[1] The building's facade is curved, wrapping around the corner of Moor Street and Park Street. The facade comprises 15,000 anodised aluminium discs mounted on a blue background